Knot Bakehouse

We were engaged to create a brand identity for Knot Bakehouse, a new cafe in Dubai, UAE. The main task was to design an identity that would attract a wide range of customers and become a new hot spot in the city.

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In order for the cafe to look clear and welcoming for all ages and genders, it was decided to focus on a minimalistic design with some color pop-ups. Having the interior evolving around orange-yellow hues, we opted for a blue color as the main identity highlight. An opposite hue to the interior color gave us a needed contrast, and, hence, a unique look and feel. The logo got several variations, where the graphic one took a leading role, while the wordmark — a secondary. The typography got bold and structured essence to exude reliability.

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Features:

Harper's BAZAAR Arabia '24

Savoir Flair '25